Opinion
MAJORITI MASYARAKAT LUAR BANDAR INGINKAN BANTUAN IKS DITAMBAH
QGA telah menjalankan kajian bagi mendapatkan pandangan penduduk luar bandar di zon tengah Malaysia berkenaan fokus kerajaan dari sudut ekonomi. Kajian ini dijalankan di antara 16 November hingga 30 Disember 2020. Perusahaan Kecil dan Sederhana (PKS) merupakan tunjang utama ekonomi negara dengan jumlah keseluruhannya di […]
Opinion
Kesan PKP 1.0 Terhadap Malaysia
PKP yang pertama di Malaysia ialah pada 18 Mac 2020, ianya telah dikuatkuasakan oleh kerajaan Malaysia untuk menangani penularan pandemik COVID-19. Kes COVID-19 ketika itu telah mencapai 3 angka, iaitu seramai 673 pesakit. PKP yang dilaksanakan selama 14 hari itu telah berjaya mengurangkan dengan ketara […]
Opinion
KWSP
Rakyat yang tertekan dan dilanda krisis ekonomi memohon untuk pengeluaran wang #KWSP Akaun 1 mereka tanpa apa apa syarat untuk menyelesaikan masalah kewangan mereka. #KWSP membenarkan pencarum mengeluarkan duit dari akaun 1 melalui skim i-Sinar hanya kepada mereka yang kehilangan pekerjaan, tiada sumber pendapatan dan […]
Opinion
EMERGENCY DECLARATION
QGA give a peek of Emergency Declaration which was has been approved by YDPA and announced by Prime Minister Tan Sri Muhyiddin Yassin on 12 January 2021.
NewsQGA give a peek of Emergency Declaration which was has been approved by YDPA and announced by Prime Minister Tan Sri Muhyiddin Yassin on 12 January 2021.
Movement Control Order (MCO)
QGA give a peek of Movement Control Order (MCO) which was has announced by Prime Minister Tan Sri Muhyiddin Yassin on 11 January 2021.
NewsQGA give a peek of Movement Control Order (MCO) which was has announced by Prime Minister Tan Sri Muhyiddin Yassin on 11 January 2021.
PARTY: UMNO, BERSATU, PKR, AMANAH, PAS DAP
PKR and AMANAH appearance in social media can be seen less significant. Trends, however, does not indicate preference but rather being actively quoted in social media platform Parties that are actively being mentioned are UMNO, PAS and BERSATU: Mentions of these parties can be seen […]
NewsPKR and AMANAH appearance in social media can be seen less significant. Trends, however, does not indicate preference but rather being actively quoted in social media platform
Parties that are actively being mentioned are UMNO, PAS and BERSATU:
Mentions of these parties can be seen spiked starting on 3rd of January due to UMNO’s division general meeting which proposed UMNO to abandon the Perikatan Nasional government.
The spike of mentions about UMNO were regarding:
6th January: Press statement by the sacked BN secretary, Annuar Musa regarding moves within UMNO that are trying to charter a different path for the party.
The spike of mentions about BERSATU were regarding:
7th January: Comments regarding BERSATU Supreme Leadership Council (MPT) meeting at the late hour on the 6th of January, after moves by majority of UMNO’s division to propose UMNO retraction from the Perikatan Nasional government.
The spike of mentions about PKR were regarding:
13th December: Discussions regarding a screenshot of AMK Central Committee criticising PKR president Anwar Ibrahim that went viral.
1st January: Comments on Najib Razak post which mentioned that PKR should not blame Mahathir for their loss in several PRK.
7th January: News on PKR president Anwar Ibrahim’s former aide, Saiful Bukhari Azlan joining BERSATU.
The spike of mentions about AMANAH were regarding:
26th December: Mentions on Konvensyen Nasional Parti AMANAH.
COALITION: PN, PH, BN & MN
Muafakat Nasional (MN) and Pakatan Harapan (PH) were clearly outcasted by mentions of Perikatan Nasional (PN) and Barisan Nasional (BN) throughout social media This is due to uncertainty within UMNO whether to continue or withdraw its support from the PN government and face the upcoming […]
News
Muafakat Nasional (MN) and Pakatan Harapan (PH) were clearly outcasted by mentions of Perikatan Nasional (PN) and Barisan Nasional (BN) throughout social media
This is due to uncertainty within UMNO whether to continue or withdraw its support from the PN government and face the upcoming GE15 without BERSATU
Mentions of MN were less relatively to PN or BN due to the question of UMNO loyalty towards PAS was not as significant as UMNO and BERSATU disagreement, thus discussion that mentioned MN were less than that of PN or BN
Majority of netizens reject the idea of running a general election while COVID19 cases are getting worse day by day. The 15th General Election (GE-15) should not be rushed for any reason
That is the view of the majority opinions across 5 different platforms: Forums, Blogs, News, Instagram and Facebook
The conduct of the general election will give negative impact the image of the government, especially UMNO which is in the coalition
Issue: Perak Political Crisis: Rebellious to the Sultan
Keywords search regarding the Menteri Besar of Perak shows results spiked on the 4th of December, with highest mentions found within Facebook: • Perak MB has lost a motion of confidence vote the state legislative assembly • He failed to obtain the majority support to […]
News
Keywords search regarding the Menteri Besar of Perak shows results spiked on the 4th of December, with highest mentions found within Facebook:
• Perak MB has lost a motion of confidence vote the state legislative assembly
• He failed to obtain the majority support to be the next Menteri Besar
• He would not propose for the dissolution of the legislative assembly due to covid-19
Perak Political Crisis: Faizal Azumu Steps Down
On December 4, the issue of Datuk Seri Ahmad Faizal Azumu as Perak MB received media coverage regarding the lost the motion of confidence votes at state legislative assembly.
He failed to obtain the majority support after receiving only 10 votes, while 48 votes against him.
The Perak State Assembly is made up of 25 Umno assemblymen, 16 from DAP, five from Bersatu, five from Amanah, three from Keadilan, three from PAS, one from Gerakan and and one independent assemblyman.
Faizal Azumu or Perak MB got a high response on social media on 4th December, from 12 pm until 5 pm and gradually decrease afterwards. It was widely mentioned after the decision of loses votes of confidence motion against him.
• Perak MB has lost a motion of confidence vote the state legislative assembly
• He failed to obtain the majority support to be the next Menteri Besar
• He would not propose for the dissolution of the legislative assembly due to covid-19
Laporan Trend Sosial 2021 (HOOTSUITE)
Laporan Social Trends 2021 oleh Hootsuite (2020) memaparkan 5 trend utama media sosial yang diramal berlaku pada tahun 2021 yang boleh dimanfaatkan untuk mencari kaedah-kaedah yang paling berkesan untuk menambah trafik, mendapatkan bakal klien, dan menarik pelanggan-pelanggan baru pada tahun 2021. Laporan ini juga turut […]
ArticlesLaporan Social Trends 2021 oleh Hootsuite (2020) memaparkan 5 trend utama media sosial yang diramal berlaku pada tahun 2021 yang boleh dimanfaatkan untuk mencari kaedah-kaedah yang paling berkesan untuk menambah trafik, mendapatkan bakal klien, dan menarik pelanggan-pelanggan baru pada tahun 2021.
Laporan ini juga turut memuatkan contoh-contoh sebenar yang telah berlaku dalam industri serta langkah-langkah yang boleh diambil bagi menerapkan trend-trend tersebut dalam praktis pada tahun hadapan.
Laporan Hootsuite ini berasaskan kajiselidik terhadap 11,189 pemasar pada suku ketiga tahun 2020 dan ditambah temuduga dengan pakar-pakar industri serta data dan laporan yang telah diterbitkan oleh Deloitte, Edelman, eMarketer, Forrester, GlobalWebIndex, The CMO Survey, dan lain-lain.
PENDAHULUAN: PLATFORM SOSIAL PALING BERKESAN BAGI TAHUN 2021
61 peratus daripada syarikat-syarikat perniagaan merancang untuk meningkatkan belanjawan mereka untuk Instagram, dan hampir separuh merancang yang sama untuk Facebook, YouTube, and LinkedIn. TikTok pula walaupun sering digembar-gemburkan, namun tidak menunjukkan peningkatan dalam aturan pelaburan.
Dalam hal ini, pasaran dengan bijaknya mengekori pertumbuhan pengguna yang paling pesat. Instagram mencatatkan pertambahan pengguna baru paling besar, lebih besar dari Facebook antara Julai dan September 2020.
Jangkauan pengiklanan Instagram juga meningkat 7.1%, lebih tiga kali ganda daripada Facebook pada 2.2%. Memandangkan peruntukan pemasaran 2021 dikurangkan, tidaklah menghairankan para pemasar memberi fokus pada pilihan yang dikenali daripada mencuba platform-platform dan taktik-taktik baharu.
Dari segi keberkesanan pula bukti menunjukkan secara keseluruhannya Facebook dianggap platform sosial paling berkesan bagi mencapai matlamat-matlamat syarikat perniagaan, diikuti Instagram pada tempat kedua.
Selain itu, Twitter dan Pinterest dilihat sebagai saluran paling berkesan bagi pemasar-pemasar yang tidak melabur dalam pengiklanan berbayar. Pinterest terutamanya menerima markah tertinggi bagi memacu penukaran kepada proses terakhir dalam pemasaran iaitu pembelian.
Rujukan
Social Trends 2021, Hootsuite: https://hootsuite.com/resources/social-trends-2021-report
About Us
SIAPAKAH YANG GERAKKAN QGA? BAGAIMANAKAH QGA JALANKAN KAJIAN? APA ITU QGA? QGA ditubuhkan pada 30 September 2019 oleh sekumpulan rakyat Malaysia yang mempunyai visi untuk berkongsi dapatan daripada analisis kajian/penyelidikan rintis. Kajian/penyelidikan rintis adalah merangkumi aspek politik, ekonomi dan sosial masyarakat. QGA wujud bertujuan untuk […]
Uncategorized
SIAPAKAH YANG GERAKKAN QGA?
BAGAIMANAKAH QGA JALANKAN KAJIAN?
APA ITU QGA?
QGA ditubuhkan pada 30 September 2019 oleh sekumpulan rakyat Malaysia yang mempunyai visi untuk berkongsi dapatan daripada analisis kajian/penyelidikan rintis. Kajian/penyelidikan rintis adalah merangkumi aspek politik, ekonomi dan sosial masyarakat.
QGA wujud bertujuan untuk berkongsi maklumat empirikal dan mencipta nilai melalui kajian yang berimpak, pemikiran kritis dan perbincangan yang matang. Semua yang dikongsi dan dibincangkan di laman page/web QGA tidak semestinya mewakili pendapat QGenAnalysts.
APA ITU KAJIAN RINTIS?
I. Kajian rintis atau ‘pilot study’ merupakan kajian awal berskala kecil yang dilaksanakan sebelum kajian sebenar
II. Dilakukan bagi melihat kebolehlaksanaan/kemunasabahan sesuatu kajian yang bakal dilakukan
III. Memberi panduan awal kepada pengkaji sekiranya:
• kajian sebenar yang akan dilakukan akan bermasalah
• garis kasar cadangan kajian kurang mantap
• instrumen kajian yang digunakan kurang sesuai
IV. Data dianalisis untuk memastikan item-item mempunyai kebolehpercayaan iaitu konsistensi dalaman yang tinggi
RESPONDEN KAJIANI.
I. Subjek yang dicadangkan adalah 30-40 subjek
II. Menggunakan subjek kajian yang bukan merupakan subjek populasi kajian bagi mengelakkan masalah pencemaran kajian rintis
III. Subjek lain tersebut mempunyai ciri-ciri yang sama dengan ciri-ciri subjek populasi kajian
IV. Contoh: menggunakan sampel guru-guru sekolah kebangsaan di Cyberjaya (berdekatan) yang mempunyai ciri-ciri yang sama dengan subjek kajian iaitu guru-guru di sekolah kebangsaan di Putrajaya
FUNGSI KAJIAN RINTISI.
I. Menguji dan membina keberkesanan instrumen kajian
II. Menilai kesesuaian reka bentuk kajian
III. Menilai samada rangka dan teknik persampelan berkesan
IV. Mengenal pasti masalah yang mungkin timbul dalam kajian sebenar
V. Menilai kesesuaian soalan kajian
VI. Melatih pengkaji menguruskan kajian sebenar dengan lancar dan berkesan
VII. Menilai keberkesanan teknik analisis kajian yang bakal digunakan dalam kajian sebenar
Issue: Drunk on Toddy & Temple Demolition (MB Kedah)
Recently, a remark by Menteri Besar Kedah on the demolition of a Hindu temple in Kuala Kedah sparked an intense discussion within social media platform. A brief analysis through comments on the issue was done to engage the people’s perception on this matter. A simple […]
NewsRecently, a remark by Menteri Besar Kedah on the demolition of a Hindu temple in Kuala Kedah sparked an intense discussion within social media platform. A brief analysis through comments on the issue was done to engage the people’s perception on this matter.
A simple search for the keyword “Menteri Besar Kedah” or “MB Kedah” shows mentions of him spiked on the 3rd of December, with highest mentions found within Facebook.
Based on a few Facebook posts by news portals, we run an analysis through the comments and found that:
1. Majority of netizens supports his action, even those who claim not in favour of him as an MB.
2. Only few believes that his action are driven by racism
3. Most netizens are against any manipulation on the issue to spark racism, including by MIC, DAP and UMNO
The support for Kedah MB was due to:
1. Rule of law, netizens are in agreement that the issue was regarding law of the land, and should not be politicised into racial issue for the benefits of certain group
2. Even if Muslim house of prayer were built on illegal land, they agree it should be demolished as well
3. They believe by upholding the law only the nation could thrive in its racial and religious diversity
Those who against Kedah MB regard him:
1. As racist due to labelling made to the Indian community by associating them with “toddy”, a type of liquor
2. As being double standard; if against him it would be racism, but if it support him suddenly it becomes rule of law
However, going through other social media platform, the sentiments towards this issue polarised differently:
1. Facebook comments mostly support Kedah MB’s stand on the temple demolition
2. Twitter users however, are mostly in disagreement of the move, and cited him as being racist
3. Other platforms give insignificant postings regarding the issue
Coalition’s Popularity
[PERIKATAN NASIONAL] On 3rd December, mentions of Perikatan Nasional spiked regarding: • The conditions laid out for i-Sinar being too strict, resulting in people blaming the PN government for restricting the people’s money from being withdrawn. • Call for rejecting PN in the next GE15, […]
Articles
[PERIKATAN NASIONAL]
On 3rd December, mentions of Perikatan Nasional spiked regarding:
• The conditions laid out for i-Sinar being too strict, resulting in people blaming the PN government for restricting the people’s money from being withdrawn.
• Call for rejecting PN in the next GE15, and vote BN or MN instead.
[MUAFAKAT NASIONAL]
Mentions of Muafakat Nasional spiked on 29 November due to the statement by UMNO that they would not join PN, and will use BN logo instead in the upcoming GE15.
Netizens are divided into:
• Supporting MN and rejecting PN including BERSATU
• Supporting the call for Malays, including PAS, UMNO and BERSATU to unite or else GE14 results would repeat its history.
A few are also confused with the different coalitions formed: BN, MN and PN.
[BARISAN NASIONAL]
On 27 November, mentions of Barisan Nasional spiked due to:
• The approval of Budget 2021 at the policy level as netizens thank MPs of BN for being people-centric MPs & fought for i-Sinar and extension of moratorium
• Disclosure by Najib Razak on his Facebook page mentioning PN’s decision to cancel previously approved Penang’s RM 2 million loan from ADB requiring the government’s guarantee
[PAKATAN HARAPAN]
On 27 November, mentions of HARAPAN peaked due to an instruction made by Anwar for the opposition Members of Parliament to not support for bloc voting with regards to the approval of budget 2021
• Most PH supporters were furious with PH, and Anwar specifically, for not even requesting for bloc voting
• News were reporting that DAP had asked Anwar to apologize over the matter, or DAP should break ties with PKR and disband HARAPAN
KWSP
Rakyat yang tertekan dan dilanda krisis ekonomi memohon untuk pengeluaran wang #KWSP Akaun 1 mereka tanpa apa apa syarat untuk menyelesaikan masalah kewangan mereka. #KWSP membenarkan pencarum mengeluarkan duit dari akaun 1 melalui skim i-Sinar hanya kepada mereka yang kehilangan pekerjaan, tiada sumber pendapatan dan […]
Opinion
Rakyat yang tertekan dan dilanda krisis ekonomi memohon untuk pengeluaran wang #KWSP Akaun 1 mereka tanpa apa apa syarat untuk menyelesaikan masalah kewangan mereka.
#KWSP membenarkan pencarum mengeluarkan duit dari akaun 1 melalui skim i-Sinar hanya kepada mereka yang kehilangan pekerjaan, tiada sumber pendapatan dan diberi cuti tanpa gaji.
Harapan rakyat kepada #KWSP adalah setiap pencarum mempunyai kelulusan untuk pengeluaran wang akaun 1 kepada segenap lapisan masyarakat bagi menghadapi krisis akibat terkesan dengan pandemik yang melanda negara.
#KWSP sering disebutkan pencarum untuk pengeluaran wang daripada Akaun 1 terutama sebelum dan tatkala #belanjawan2021 dibentangkan oleh Menteri Kewangan. Ianya masih diperkatakan di media sosial terutama di Facebook dan Twitter. Namun sedikit berkurangan jumlahnya ke hari ini.
#KWSP memberi desakan kepada pencarum untuk pengeluaran akaun 1 bagi menghadapi krisis ekonomi. Ini menjadikan #KWSP antara hashtag yang tinggi dalam minggu ini. Pencarum ingin membaikpulih tahap kewangan mereka terutama kepada individu berkeluarga dan peniaga-peniaga kecil untuk memulakan semula perniagaan mereka.
• Isu utama yang menjadi keluh kesah rakyat adalah ketiadaan wang (money)
• Pencarum memerlukan emergency fund dan one-off payment.
• Memerlukan Covid-19 pandemic direct cash untuk kelangsungan hidup walaupun terpaksa mengorbankan retirement fund mereka.